How to Sell Guns Online: A Beginner’s Guide

When it comes to selling guns the first thought is having a brick and mortar store. Since the pandemic in 2020, the US has seen the highest spike in gun purchases as the authorities conducted 3.7 million background checks in March 2020.

An increase of 5.1 percent in revenue has been seen in 2024 with a CAGR of 8.8 percent. Online gun purchases have also seen a quick spike as compared to physical stores.

As a beginner, if you plan to sell guns online then having a gun-friendly ecommerce store is beneficial to reach more customers. Selling guns online is legal in the US but before that, you need to follow six steps to sell firearms online.

In this blog, we will cover ways to market your gun business and how to sell guns. We’ll also understand how to manage compliance and safety in your gun business.

The Difference between selling as an individual vs a Licensed Dealer

Six Steps to Sell Firearms OnlineStep 1 – Know the Rules

Before you sell guns online, you need to understand the legal requirements. Gun laws are strict, and failing to follow them can lead to serious penalties. Here’s what you need to know:

Shipping Requirements

• Firearms Must Go to an FFL Dealer – You can’t ship guns straight to buyers. All firearms must go to a licensed FFL dealer. The buyer picks it up there after passing a background check.
• Why This Matters – This process ensures that only eligible buyers receive firearms, keeping your business compliant and safe.

State Laws

• Different States, Different Rules – Gun laws vary widely from state to state. Some states have strict regulations, while others are more lenient.
• Know Your Customer’s State Laws – Before shipping, verify the laws in the buyer’s state. For example, some states ban specific firearm types or require additional permits.
• Staying Compliant – This step is essential for legally selling guns online and avoiding costly legal issues.

USPS Restrictions

• No USPS for Most Gun Shipments – It’s illegal to ship most firearms through USPS. Only licensed manufacturers and dealers can ship certain guns using USPS.
• Why the Restriction? – This rule ensures safety and compliance with federal regulations. Trying to bypass this can result in severe penalties.

Private Carriers

• Using UPS and FedEx – Private carriers like UPS and FedEx allow the shipment of firearms but have strict guidelines. You must declare the shipment and follow their packaging and labeling rules.
• Advantages of Private Carriers – They provide tracking and insurance options, ensuring your firearms are safely delivered.
• Stay Transparent – Always inform the carrier about the firearm shipment to avoid legal issues.

Step 2 – Naming Your Business and Choosing a Structure

Picking a Strong, Compliant Business Name

• Choose a name that reflects your brand and is easy to remember.
• Avoid names that might violate trademarks or sound misleading.
• Make sure the name aligns with industry regulations for selling guns online.
• Check domain availability if you plan to create a website.

Business Structure Options

Sole Proprietorship

• Simple and easy to start.
• You have full control but are personally liable for business debts.
• Best for small, low-risk firearm sales.

Limited Liability Company (LLC)

• Protects your personal assets from business liabilities.
• More flexible tax options.
• A good choice for those looking to sell guns online legally with low risk.

Corporation (C-Corp or S-Corp)

• Best for larger gun businesses with employees.
• Provides the strongest legal protection.
• More paperwork and stricter regulations.

Why Choosing the Right Structure Matters

• The right structure helps protect personal assets in case of lawsuits.
• Tax benefits vary based on the structure you choose.
• Compliance is crucial when deciding where to sell guns legally.
• A proper business structure builds credibility and trust with customers and suppliers.

Step 3 – Have a Business Plan

A solid business plan helps you stay organized and profitable when you sell guns online. Here’s what to consider:

Identify Your Target Customers

• Hunters – They often look for rifles, shotguns, and hunting accessories.
• Collectors – They might be interested in rare or vintage firearms.
• Security Professionals – This group needs reliable and durable firearms for duty use.
• General Gun Enthusiasts – They may be looking for a variety of options for sport shooting or personal protection.

Knowing your audience helps you create targeted marketing strategies and choose the right products to sell.

Choose Your Products

• Firearms – Decide if you want to sell handguns, rifles, shotguns, or all types.
• Accessories – Consider offering gun cases, holsters, scopes, cleaning kits, and ammunition.
• Specialized Items – You could focus on tactical gear or hunting equipment, depending on your target audience.

By narrowing your product range, you can manage inventory better and cater to a specific market segment.

Decide on Inventory Management

Dropshipping Model

• You don’t hold inventory; instead, you partner with suppliers who ship products directly to customers.
• This lowers upfront costs and reduces storage needs but may result in longer shipping times.

Holding Inventory

• You purchase and store firearms and accessories yourself.
• This gives you more control over stock and faster shipping times but requires more capital and storage space.

Weigh the pros and cons of each model to see which fits your budget and business goals. A clear plan ensures you’re legally compliant and set up for success in gun sales online.

Step 4 – Complete Your Legal Requirements

To sell guns online legally, you must meet several legal requirements. Here’s what you need to do:

Applying for an FFL (Federal Firearms License)

• An FFL is mandatory if you want to engage in gun sales online as a business.
• Choose the right FFL type depending on what you plan to sell, such as handguns, rifles, or other firearms.
• Complete ATF Form 7 and pay the application fee.
• Expect an in-person interview and background check by the ATF.
• Once approved, your FFL allows you to legally sell guns and transfer them to customers through other licensed dealers.

Registering Your Business

• Register your business at the state and federal level. This includes getting an EIN (Employer Identification Number) from the IRS.
• Choose a business structure like LLC, Sole Proprietorship, or Corporation. This impacts taxes and legal liability.
• Get any required state licenses for selling guns in your area. Regulations vary, so check local laws to ensure compliance.

Meeting Compliance Requirements

• Federal law requires age verification for all gun sales online. Buyers must be at least 18 for rifles and shotguns and at least 21 for handguns.
• Conduct background checks for all sales. Use the NICS (National Instant Criminal Background Check System) for instant checks.
• Keep detailed records of every sale, including buyer information and serial numbers, as required by the ATF.
• Ship all firearms to a local FFL dealer, where the buyer completes the background check and transfer.

Step 5 – Selecting an Inventory Source – A Gun-Friendly Ecommerce Platform

Choosing the right platform and suppliers is crucial when you sell guns online. You need a reliable ecommerce site and trusted distributors to ensure smooth operations.

Use Gun-Friendly Marketplaces

Not all platforms allow gun sales online. Choose websites that support firearm sales, such as:

• GunBroker – One of the largest online firearm marketplaces.
• Armslist – A classified-style platform for private and dealer sales.
• GunsAmerica – A trusted site for selling guns online to licensed buyers.

These platforms handle legal compliance and connect you with buyers easily.

Set Up Your Own Gun-Friendly Ecommerce Website

If you prefer full control, consider creating your own website. Make sure your ecommerce platform supports gun sales online and follows legal regulations. Some gun-friendly options include:

• Gun-friendly Shopify alternatives like WooCommerce or Magento.
• Specialized firearm platforms such as AmmoReady.
• FFL Dealer Integration to ensure legal compliance.

A self-hosted site lets you build a brand, manage inventory, and set pricing.

Find Reliable Gun Distributors and Wholesalers

A steady supply of firearms and accessories is essential. Partner with reputable distributors to ensure quality products. Look for:

• Wholesalers that offer bulk discounts.
• Manufacturers that allow direct purchases.
• Dropshipping suppliers for lower upfront costs.

Step 6 – Integrate With a Gun-Friendly Payment Processor

Selling guns online requires a payment processor that supports firearm transactions. Many major processors don’t allow gun sales, so choosing the right one is crucial.

Why PayPal and Stripe Don’t Support Gun Sales

• Their policies classify gun sales as “high-risk” due to legal restrictions.
• Using these services for selling guns online can lead to account suspension or frozen funds.

Gun-Friendly Payment Processor Alternatives

• FastBound – Offers FFL-compliant payment solutions for firearm dealers.
• Payment Alliance International – Specializes in gun sales online with fraud protection.
• GunMerchant – A secure payment gateway designed specifically for firearm businesses.

Ensuring Smooth Transactions While Staying Compliant

• Always use a processor that understands where to sell guns legally.
• Verify that your payment provider follows federal and state regulations.
• Ensure your website’s checkout process includes age verification and compliance checks.
• Keep transaction records organized for audits and legal protection.

Picking a gun-friendly payment processor is key to a smooth, legal business. The right provider lets you sell guns online securely while staying compliant and avoiding risks.

Where to Sell Guns Legally Online?

You can legally sell guns online on platforms like GunBroker, Armslist, and GunsAmerica. These sites focus on firearms and accessories, helping you connect with the right buyers.

They include compliance features to help you follow federal and state laws. Unlike regular ecommerce sites, these platforms understand gun sales regulations and guide sellers on compliance. They also offer secure payments and FFL dealer connections for safe, legal transactions.

Differences Between Selling on a Third-Party Platform vs. Your Own Website

Ensuring All Transactions go Through an FFL Dealer

• Legal Requirement – All firearms sold online must be transferred through a licensed FFL dealer. This ensures background checks and compliance with federal and state laws.
• Choosing an FFL Dealer – Partner with a trusted FFL dealer to handle customer transfers. Verify their license through the ATF’s online database.
• Clear Communication – Clearly state in your product listings that buyers must provide an FFL dealer’s information for shipping.
• Shipping Process – Ship the firearm directly to the FFL dealer, not the buyer. The buyer will then complete the background check and paperwork at the dealer’s location.
• Record-Keeping – Keep records of every transaction, including FFL dealer details and transfer documents. This protects you in case of audits or disputes.

Marketing Your Online Gun BusinessLegally Promoting and Advertising Firearms

• Follow all federal, state, and local laws when advertising gun sales online.
• Use gun-friendly platforms like GunBroker, Armslist, and niche forums.
• Avoid restricted advertising channels like Google Ads and Facebook Ads.
• Clearly state legal purchasing requirements, including FFL transfers.
• Focus on education-based marketing, such as gun safety and product guides.

Using SEO and Content Marketing to Attract the Right Audience

• Use keywords like where to sell firearms and how to sell guns to boost your website’s search rankings.
• Create blog posts about firearm laws, safety tips, and product reviews.
• Use high-quality images and detailed product descriptions to attract buyers.
• Add an FAQ section to address common questions about selling guns online.
• Encourage customer reviews to build trust and credibility.

Leveraging Social Media

• Use gun-friendly platforms like MeWe, Gab, and firearm forums.
• On mainstream social media, focus on general outdoor, hunting, or sporting content.
• Skip the sales pitches on Facebook and Instagram. Share industry news and helpful tips instead.
• Use YouTube to showcase product demos, safety tips, and legal insights.
• Always check and follow platform policies to prevent account restrictions.

The Importance of Email Marketing and Customer Loyalty Programs

Email marketing keeps you connected with customers. Many ad platforms restrict firearm promotions, but emails help you work around that. Grow your email list by offering discounts, exclusive deals, or free guides on how to sell guns legally.

Send newsletters with updates, industry news, and promotions. A loyalty program with discounts or rewards keeps customers coming back. Regular emails help build relationships and boost retention.

Managing Compliance and Safety

When you sell guns online, staying compliant and ensuring safety is crucial. It not only protects your business but also builds trust with your customers. Here’s how to do it:

Keeping Up with Changes in Federal and State Laws

Gun laws change often at both the federal and state levels. To sell guns legally, stay updated on new rules. Keep track of background checks, age limits, and shipping regulations.

• Subscribe to Legal Updates – Join newsletters from the ATF or NRA to stay informed.
• Consult Legal Experts – Work with lawyers who specialize in firearms laws.
• Regular Audits – Periodically review your business practices to ensure compliance.
• Trusted CLEs –  provides CLE-accredited courses tailored to attorneys navigating ecommerce compliance, firearms regulations, and emerging technologies like AI. It’s an ideal resource for legal professionals advising clients in the online firearms industry.

Safe Storage and Transportation Tips for Sellers

When running a gun sales online business, safety should be a top priority. Proper storage and transportation protect your inventory and keep your customers safe.

• Secure Storage – Store firearms in locked, secure locations to prevent unauthorized access.
• Compliant Packaging – Use tamper-proof packaging that meets legal requirements.
• Trusted Carriers – Pick a trusted carrier that knows firearm shipping rules. Make sure they follow all federal and state laws.
• Documentation – Always include the required paperwork, such as FFL details and customer verification.

Educating Customers About Responsible Gun Ownership

Educating your customers not only promotes safety but also builds brand trust. By helping them understand responsible gun ownership, you contribute to safer communities.

• Product Descriptions – Include safety guidelines in product listings.
• Blog Posts and Guides – Write about gun safety, maintenance, and legal responsibilities.
• Email Campaigns – Send safety tips and updates on relevant laws to your customers.
• Social Media Awareness – Use social platforms to promote responsible usage without violating advertising policies.

Conclusion

Selling guns online can be profitable if done right. Remember to follow the key steps like knowing the rules, setting up your business, getting the right licenses, and choosing a gun-friendly platform and payment processor. Always follow legal guidelines to avoid penalties.

This keeps your business safe and trustworthy. By staying compliant and offering great products, you can build a reputable and profitable gun business. With the right approach, you can succeed in selling guns online while staying on the right side of the law.

Flxpoint – Powerful Dropship and Ecommerce Automation Platform